How I work with clients
Authentec Advisory provides senior marketing leadership and strategic advisory to B2B technology companies.
Engagements are structured in one of three ways:
- Strategic advisory: focused support for specific challenges through moments of growth, change or repositioning
- Interim or fractional leadership: senior marketing leadership when you need it, without the commitment of a full-time hire
- Mentoring & team development: coaching for marketing leaders and team workshops that build confidence and momentum
Each engagement is shaped to the organisation, the moment you’re in, and what will drive most value.
The consistent Authentec Advisory thread through all engagements is the focus on the people side of transformation and connecting-the-dots from strategy to team enablement and execution.
Practical examples of engagement models include:
Fractional CMO Leadership
Senior marketing leadership, engaged fractionally
A Fractional CMO is an experienced, senior marketing leader engaged on a part-time or interim basis, providing strategic leadership and judgement at the level where the real decisions get made, without the commitment of a full-time hire. I work with companies that need this during periods of growth, transition or increased complexity.
This typically includes:
- Marketing strategy and prioritisation for growth
- Sales, marketing and customer experience alignment
- Leadership and development of marketing teams
- Support for executive and board-level conversations
Brand Narrative Advisory
Focused strategic advisory
I work with organisations where the brand story has drifted. With messaging that no longer reflects the business today, or a presence that feels inconsistent across channels and audiences.
Engagements are tailored from an initial brand health-check through to deeper discovery and longer-term transformation.
This typically includes:
- Brand health-check and cross-channel consistency audit
- Stakeholder, team and customer/partner interviews
- Core messaging framework and audience positioning
- Short-term fixes and a longer-term brand roadmap
Partner Marketing Strategy
Focused strategic advisory
I support organisations with partner-led or hybrid sales models to clarify and strengthen their partner marketing approach.
This work focuses on how to deepen partnerships with your channel to scale your marketing and brand equity, with practical frameworks and measurable impact.
This typically includes:
- Partner marketing strategy and operating model design
- Partner marketing engagement frameworks for partner-led growth
- Enablement and alignment across channel teams
- Roadmap, measurement and accountability models
- A 4-6 week advisory sprint, or up to 6m+ for an accelerated transformation program
Enterprise & CXO Strategy
Focused strategic advisory
This advisory service supports organisations selling into complex enterprise environments where influence, credibility and outcome-based narratives matter.
Engagements are typically time-bound and outcome focused, designed to bring clarity to complex challenges.
This typically includes:
- Enterprise audience insight and stakeholder mapping
- CXO-level narrative and messaging
- Thought leadership and influence strategy
- Engagement frameworks for long, complex sales cycles
- Alignment with Sales to generate enterprise value
- A 4-6 week assessment of your current enterprise/CXO position, or up to 6m+ for an accelerated transformation program with executive narrative support across key audiences and engagements
Leader Mentorship &
Team Development
Value-add work that unlocks progress
Alongside leadership and advisory engagements, I offer a set of high-value services. These can be stand-alone, or attached to other Authentec Advisory services.
These engagements include:
- Marketing leader mentorship
Supporting newly appointed and experienced marketing leaders with advice, feedback and guidance as they navigate growth and complexity, and elevate impact. - Team development & enablement
Workshops with marketing teams to articulate a shared vision, identify pain-points, shape the strategy for change, and tangible steps for transformation.