How I work with clients
Authentec Advisory can be engaged in one of three ways:
- Fractional leadership: embedded, senior marketing leadership
- Focused advisory: strategic support for specific challenges
- Development & enablement: mentoring, team workshops and narrative support that unlock progress
Each engagement is shaped to the organisation, the moment you’re in, and what will drive most value.
Fractional CMO Leadership
Embedded senior leadership
I work as a Fractional CMO for companies that need experienced marketing leadership during periods of growth, transition or increased complexity.
This typically includes:
- Marketing strategy and prioritisation for growth
- Alignment with Sales, Product and Partner teams
- Leadership and development of marketing teams
- Support for executive and board-level conversations
Best suited for organisations that need leadership presence and judgement, without a full-time hire.
Partner Marketing Strategy
Focused strategic advisory
I support organisations with partner-led or hybrid sales models to clarify and strengthen their partner marketing approach.
This work focuses on how to deepen partnerships with your channel to scale your marketing and brand equity, with practical frameworks and measurable impact.
This typically includes:
- Partner marketing strategy and operating model design
- Partner marketing engagement frameworks for partner-led growth
- Enablement and alignment across channel teams
- Roadmap, measurement and accountability models
Enterprise & CXO Strategy
Focused strategic advisory
This advisory service supports organisations selling into complex enterprise environments where influence, credibility and outcome-based narratives matter.
Engagements are typically time-bound and outcome focused, designed to bring clarity to complex challenges.
This typically includes:
- Enterprise audience insight and stakeholder mapping
- CXO-level narrative and messaging
- Thought leadership and influence strategy
- Engagement frameworks for long, complex sales cycles
- Alignment with Sales to generate enterprise value
Leadership Development, Team Mentoring & Narrative Support
Value-add work that unlocks progress
Alongside leadership and advisory engagements, I offer a set of lighter-touch, high-value services. These can be stand-alone, or attached to other Authentec Advisory services.
These engagements include:
- Marketing leader mentorship
Supporting newly appointed and experienced marketing leaders with advice, feedback and guidance as they navigate growth and complexity, and elevate impact. - Team development
Workshops with marketing teams to identify pain-points, articulate a shared vision, shape the strategy for change, and tangible steps for transformation. - Executive narrative support
Helping leaders shape their voice and narrative for resonance across key audiences, and for more meaningful network engagement opportunities.