Navigating Growth and Complexity
in Tech Marketing
Authentec Advisory partners with founders and leadership teams to bring clarity, confidence and commercial focus to marketing.
Through Fractional CMO engagement and growth transition advisory, I help organisations identify growth barriers, design their transition path and uplevel teams for success.
From strengthening enterprise and CXO engagement, through building effective partner marketing models, to team growth and development planning, together we can find a simplified path to growth.
Thoughtful leadership. Authentec growth.
About me
I'm Teri Donovan, Founder of Authentec Advisory, and a senior marketing leader with over 25 years experience working for international B2B and B2C technology brands, including Cisco and Sony.
My career has been shaped by working in complex, matrixed environments where clarity really matters. My most notable successes have been defined by leading teams through transformation, driving positive team culture and relentlessly focusing on results.
At the intersection of strategy, leadership and execution, I’ve built customer-centric brand strategy, established and scaled enterprise and CXO marketing, steered thought leadership and influencer marketing and led Field and Partner Marketing teams supporting multiple routes to market.
My approach
I bring a calm, thoughtful, commercially grounded approach to marketing leadership. I focus on clarity over noise, growth over activity, and aligning people and purpose for sustainable growth over short-term wins.
An authentic leader, I care deeply about people, building their confidence and supporting through change.
People work with me not just for my experience, but for my judgement, perspective and ability to bring focus when things feel unclear.
It's in the name...
Authentec Advisory reflects how I show up as a leader, consultant, and mentor.
It brings together the principles I believe define the most effective marketing leadership: authenticity, experience at the forefront of change, and impact that endures.
The most meaningful progress doesn’t come from imposing playbooks or chasing trends. It comes from working with people, listening deeply, building trust, and shaping approaches that are right for the context, the culture, and the customer.
Leadership is a privilege. Real success depends on openness, honesty, and empowering teams to think differently and move forward with confidence. Throughout my career, I’ve had the privilege of leading and working alongside exceptional people and remarkable brands. Time and again, the greatest results have come from showing up with clarity, empathy, and humanity - for customers, teams, and stakeholders alike.
Authentec Advisory exists to support leaders who want marketing approaches that genuinely work — for their people, their organisations, and their customers.
If that resonates, I’d love to connect.
