Navigating Growth and Complexity
in Tech Marketing
Authentec Advisory is a marketing leadership advisory for B2B technology companies.
I partner with founders and leadership teams to bring clarity, confidence and commercial focus
at pivotal moments of growth and transformation.
What makes the difference isn't just strategy, it's bringing an outside perspective to what's happening on the inside: understanding your organisation, building the right relationships,
and shaping change the whole business can move with.
Marketing with impact. Leadership that lasts.
44%
The biggest barrier to scaling isn't what most leaders expect
Trilliad's Sustainable Growth Study of 350+ senior B2B leaders found 44% cite poor coordination across internal teams - not competitors, not technology, not economic headwinds - as the single biggest barrier to growth. When the fix is entirely within your control, it becomes the most powerful advantage you can build.
6x
In the age of AI, the multiplier isn't the technology. It's the people directing it.
The 2026 Deloitte CMO Survey found six times more marketing leaders cite the right talent over the right technology as the most important driver of revenue growth.
As AI absorbs the executional core, the strategic and creative judgment needed to direct it has never been more valuable, or more scarce.
67%
Partner ecosystems are becoming the biggest growth lever in B2B. Most organisations aren't ready to pull it.
Forrester's 2025 State of Partner Ecosystems study found 67% of B2B companies expect ecosystem-influenced revenue to grow by more than 30% year on year. Yet most partner marketing programmes are still focused on pushing ineffective campaigns across the ecosystem. The opportunity is significant. The strategy to capture it is rarely in place.
64%
The gap between marketing and the C-suite isn't a communication problem. It's a structural one.
The Deloitte CMO Survey 2025 found 64% of CMOs identify proving marketing's value to leadership as their single biggest challenge. Yet only 33% prioritise profitability as a measure, compared to 67% of their C-suite peers. When marketing and leadership aren't measuring the same things, no campaign will close the distance.
How I can help
Each engagement with Authentec Advisory is shaped to where you are. But the approach is consistent - working with your people, not around them.
- As a strategic advisor - focused support on specific marketing challenges at moments of growth, change or repositioning.
- As an interim or fractional CMO - senior marketing leadership when you need it, without the commitment of a full-time hire.
- Through mentoring and team development - coaching for marketing leaders and team workshops that build confidence and momentum.
About Me
I'm Teri Donovan, Founder of Authentec Advisory. Twenty-five years inside global technology brands - including Cisco and Sony - means I've seen most marketing challenges from the inside. The messy, complicated reality of them.
I work alongside founders and leadership teams, and the people around them, to find what's actually holding growth back and to build an approach the whole organisation can move with.
Most people who work with me say it's not just the experience that helps. It's the judgement.
Popular FAQs
What is Authentec Advisory?
Authentec Advisory is a senior marketing advisory for B2B technology companies. Founded by Teri Donovan, it provides strategic marketing advisory, interim/fractional CMO leadership, and team development to tech companies navigating growth, transition or increased complexity.
Who is Teri Donovan?
Teri Donovan is a senior B2B technology marketing leader with over 25 years' experience at international technology brands including Cisco and Sony. She founded Authentec Advisory to bring senior marketing leadership and strategic clarity to founders and leadership teams at pivotal moments in their business.
How is working with Authentec Advisory different from hiring a marketing consultant?
The distinction matters. Authentec Advisory works as a strategic advisor, focused on judgement, direction and clarity rather than delivering executional outputs or managing campaigns. The approach is to engage closely with your team and organisation, building understanding, rather than advising from a distance.
What types of companies do you work with?
Established B2B technology companies that already have a marketing function in place. Typically scale-ups or mid-to-large technology businesses navigating a specific growth challenge, leadership gap, or period of transformation, and looking for senior strategic input rather than someone to execute everything from scratch.
What is a Fractional CMO and when does it make sense?
A Fractional CMO is an experienced senior marketing leader engaged on a part-time or interim basis, providing strategic leadership and judgement at the level where the real decisions get made, without the commitment of a full-time hire. It works well when a company needs senior marketing presence and direction during a period of growth, transition or change, but isn't at a stage where a full-time CMO hire makes commercial sense, or when an existing CMO needs a trusted senior partner to help lead through a significant period of change.
How long does a typical engagement last?
It depends on the work. Fractional CMO engagements typically run for three to nine months. Focused advisory on a specific challenge with an early assessment and recommendations - such as partner marketing strategy, enterprise positioning, or brand narrative - can be as short as four to six weeks. Mentoring and team development is often attached to a broader engagement, or can run as a standalone series of sessions.
Where are you based and do you work internationally?
Teri is based in the UK and works with companies across the UK and internationally. Engagements are typically a blend of remote and in-person, agreed at the outset based on what the work requires.
What if I'm not sure which service is right for me?
That's a normal starting point. Most conversations begin with a challenge that isn't fully formed yet. The best next step is just a conversation, no agenda, no commitment. An honest discussion about where you are and whether this is the right kind of help.
Do you work with start-ups?
Authentec Advisory is best suited to companies that already have a marketing team in place. At an earlier stage, where the function doesn't yet exist, the work tends to shift toward hands-on execution, which isn't the focus here. If you're unsure, get in touch and we can talk it through.
How do I get started?
The simplest step is a conversation. Use the contact form, email teri@authentecadvisory.com, or connect on LinkedIn. No commitment or pressure, just a chance to explore whether this is the right fit.
Let's talk
If something has resonated, or you're sitting with a challenge you haven't quite named yet, I'd love to have a conversation.
Get in touch >>
Or reach me directly at teri@authentecadvisory.com or on LinkedIn